Still Here. Still Focused on the Developer Community.

Posted on Nov 09, 2011

Over the past couple days and for obvious reasons, many people have reached out to me to check on me and learn of my fate. The good news (at least for me) is that I am still employed in my position as a community manager at Adobe. Obviously while I am grateful, I am also saddened to see some of my friends and colleagues who are no longer with Adobe.

Throughout the past couple days, Adobe has begun to lay out its strategy for the future and, as one might expect, much of this impacts our developer community currently targeting runtimes like Flash Player and AIR. The truth is, in a position like mine, I am often working in the weeds without a clear view of the jungle, so I am not prepared to comment personally on the specifics of that strategy. However, it has always been part of my mandate to operate a two-way channel of communication with the developer community. By this I mean that sometimes, clearly, I hope to communicate outwardly about Adobe's priorities and direction but a co-equal part of my job is to communicate the issues and priorities of our developer community back to Adobe.

Sometimes this part of the job means I need to have a thick skin or wear a flak jacket but it is also a part of my job that I plan to continue to do until directed otherwise. Of course, the change in strategy has an impact on the ground and affects many of you. As you face these challenges, keep in mind that I am still here to listen to your questions and concerns and communicate them as effectively as I can within Adobe. As I have said before, I cannot guarantee that I will always be able to get you an answer or even that, when I can, you will like the answer. However, I can guarantee that I will always do my best to address your concerns honestly and urgently. So, please continue to feel free to email me at brinaldi [at] adobe [dot] com and I promise t continue to do my best representing the needs, concerns and questions of the developer community within Adobe. Thanks.


Madhan Thanks Brian it motivates.

Posted By Madhan / Posted on 11/09/2011 at 12:14 PM

Vicky Knowing that the company is made of good people like you who stay in touch with the community.. not just corporate suits and talking heads.. is what helps Adobe survive through times like these. Companies have fallen to lesser challenges!

Posted By Vicky / Posted on 11/09/2011 at 12:19 PM

O?uz Demirkap? Thanks Brian! You are the one. :)

Posted By O?uz Demirkap? / Posted on 11/09/2011 at 1:25 PM

Nick Thanks for the calm voice. There has been much hot air and i'm glad you're still there, for you and us.

Posted By Nick / Posted on 11/11/2011 at 6:40 AM

Mike Great news! ... still waiting for the followup post?

Posted By Mike / Posted on 11/15/2011 at 5:29 AM

Brian Rinaldi my follow up post is on indefinite hold unfortunately.

Posted By Brian Rinaldi / Posted on 11/15/2011 at 5:33 AM

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My name is Brian Rinaldi and I am the Web Community Manager for Flash Platform at Adobe. I am a regular blogger, speaker and author. I also founded RIA Unleashed conference in Boston. The views expressed on this site are my own & not those of my employer.